On Page SEO

On-page SEO

When we talk about on-page SEO, we’re referring to the marketing strategies implemented by webmasters and marketers in an attempt to optimise web pages on an individual basis as well as their copy and the HTML encoded into the page. This is highly beneficial as the right SEO alterations to on-page elements can make a significant impact on the site’s popularity. The correct adjustments can result in a major improvement in keywords ranking, the amount of organic traffic that is diverted towards the website and the site will be optimised for a more user-friendly experience as well as for search engine algorithms.

Common on-page elements that have the potential to be optimised include:

  • On-page copy, images and videos;
  • Meta descriptions and title tags;
  • Image alt text;
  • HTML headings (H1-H6 tags);
  • URL strings;
  • Internal linking structures;
  • Schema markup (featured snippet optimisation).

Why You Need On-Page SEO

If you’re looking for a way to improve your online visibility and making your content more accessible for searchers and algorithms to crawl and index your webpages then on-page SEO is just what you’re looking for. The traffic that is directed towards your site is heavily reliant on your business model and its current marketing capabilities. There is a major possibility of your search engine traffic being compromised by 50-90% due to an inefficient business model and a lack of on-page SEO incorporation into your content.

On-page SEO is one of the key competitive differentiators that sets you apart in the industry. It gives you an edge over traditional companies that rely on business cards, handshake agreements, print advertising etc. which are all legacy marketing tactics. By using on-page SEO, your business can have a more modern outlook and can efficiently attract modern audience in a cost-effective manner.

Being a long-term investment, it would be wise to incorporate SEO into your digital marketing strategy as a core tactic due to its on-going nature. Opting for SEO is a reliable option in order to keep up with the evolving customer demands and algorithm changes. It keeps your business up-to date with the ever-occurring upgrades and transformations thus creating an ever-present and ever-agile image for your brand.

Thrive on Digital’s On-Page SEO Services

We provide a range of SEO services in all shapes and sizes. These can be purchased a la carte or custom-quoted depending on the nature of your project and whether it requires for SEO tactics to be embedded in your current marketing strategy. Our SEO services can be tailor-made to fit your needs.

Thrive SEO experts may recommend a series of SEO services, some of which include the following:

  • Blog writing and optimisation;
  • Landing page writing and optimisation;
  • Copy and content refreshes;
  • Creating and updating product descriptions;
  • Technical on-page site audits and error remediation;
  • Site health checks;
  • Website SSL setup;
  • Metadata optimisation;
  • Link structure analysis and adjustment;
  • Conversion rate and mobile optimisation;
  • Analytics tracking.

However, our services aren’t limited to the recommendations of our experts. Our services are devised in a way to provide hands-on technical and strategic support regardless of processing stage you’re at. These services and support are at your disposal through planning, execution and reporting. 

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