Queen Mary University of London

Paid Search (PPC) Case Study

Law Section International Post Graduate Recruitment Campaign
Paid Search (PPC)
Case Study

Law Section International Post Graduate Recruitment Campaign

International Post Graduate Recruitment Campaign

Paid Search (PPC)

International Post Graduate Recruitment Campaign

 

Paid Search (PPC)

Client Information

 

Queen Mary University of London is an established University in London’s vibrant East End, committed to high-quality teaching and research.

 

The School of Law has as its central focus, the role of law and its institutions in contemporary international society. It is divided into two organisational units: the Department of Law and the Centre for Commercial Law Studies (CCLS).

QMUL logo transparent

Client Information

 

Queen Mary University of London is an established University in London’s vibrant East End, committed to high-quality teaching and research.

 

The School of Law has as its central focus, the role of law and its institutions in contemporary international society. It is divided into two organisational units: the Department of Law and the Centre for Commercial Law Studies (CCLS).

Client Requirement and Objectives

 

We received a request to create a campaign to increase student enquiries. The client wanted to develop its pay-per-click (PPC) advertising activity to increase the applications for their programmes by 5% which will require generating leads that are likely to qualify and apply for their programme.

 

To achieve successful and manageable results, we set up a Google Ads campaign with a combination of search-only and display ads.

Requirement and Objectives

 

We received a request to create a campaign to increase student enquiries. The client wanted to develop its pay-per-click (PPC) advertising activity to increase the applications for their programmes by 5% which will require generating leads that are likely to qualify and apply for their programme.

 

To achieve successful and manageable results, we set up a Google Ads campaign with a combination of search-only and display ads.

What we did

 

Queen Mary University of London wanted to target specific geographical locations with a particular student’s profile. The main target audience was lawyers and legal professionals who are early in their careers typically aged 24-32 and who want to progress in a specialist field of law.

 

The audience was categorised into UK domestic students, EU and Europe and International, throughout the rest of the world.

 

For the whole period of three months we achieved:

INCREASE IN CLICKS0%
IMPRESSION SHARE0%
INCREASE IN WEB TRAFFIC0%

What we did

 

Queen Mary University of London wanted to target specific geographical locations with a particular student’s profile. The main target audience was lawyers and legal professionals who are early in their careers typically aged 24-32 and who want to progress in a specialist field of law. The audience was categorised into UK domestic students, EU and Europe and International, throughout the rest of the world.

 

For the whole period of three months we achieved:

INCREASE IN CLICKS0%
IMPRESSION SHARE0%
INCREASE IN WEB TRAFFIC0%

How we did it

 

By implementing our strategy and continuing to optimize daily, we made considerable performance improvements with the Queen Mary University of London paid search and display campaigns. We began a remarketing campaign. Our adverts could target those users who have previously visited Queen Mary University of London site. We set up multiple ad groups with similar exact matching keywords and tailored ads with varying call to actions for the pre and post-clearing phase.

How we did it

By implementing our strategy and continuing to optimize daily, we made considerable performance improvements with the Queen Mary University of London paid search and display campaigns. We began a remarketing campaign. Our adverts could target those users who have previously visited Queen Mary University of London site. We set up multiple ad groups with similar exact matching keywords and tailored ads with varying call to actions for the pre and post-clearing phase.

Regional Results

 

Since we began working with the School of Law, the department has seen some excellent results. Based on our PPC management and optimisation, we have achieved a significant increase in applications in their targeted countries compared to March last year.

 

  • 6,592,995 ad impressions
  • 92,000 clicks
  • 1.5 Average position
France0%
Turkey0%
Germany0%
Italy0%
Switzerland0%

Regional Results

 

Since we began working with the School of Law, the department has seen some excellent results. Based on our PPC management and optimisaton, we have achieved a significant increase in  applications in their targeted countries compared to March last year.

 

  • 6,592,995 ad impressions
  • 92,000 clicks
  • 1.5 Average position
France0%
Turkey0%
Germany0%
Italy0%
Switzerland0%

What our clients say


Thrive on Digital has provided efficient and effective digital campaigns that have delivered on performance while offering a personable, professional and a responsive approach to client management.

 

– Petrova Lewis,  Law Marketing Manager

What our clients say


 

Thrive on Digital has provided efficient and effective digital campaigns that have delivered on performance while offering a personable, professional and a responsive approach to client management”.

 

– Petrova Lewis,  Law Marketing Manager