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Queen Mary University of London

International Post Graduate Recruitment Campaign

Paid Search (PPC)

Client Information

Queen Mary University of London is an established University in London’s vibrant East End, committed to high-quality teaching and research.

The School of Law has as its central focus, the role of law and its institutions in contemporary international society. It is divided into two organisational units: the Department of Law and the Centre for Commercial Law Studies (CCLS).

Client Requirement and Objectives

Queen Mary University of London is an established University in London’s vibrant East End, committed to high-quality teaching and research.

The School of Law has as its central focus, the role of law and its institutions in contemporary international society. It is divided into two organisational units: the Department of Law and the Centre for Commercial Law Studies (CCLS).

What we did

Queen Mary University of London wanted to target specific geographical locations with a particular student’s profile. The main target audience was lawyers and legal professionals who are early in their careers typically aged 24-32 and who want to progress in a specialist field of law.

The audience was categorised into UK domestic students, EU and Europe and International, throughout the rest of the world.

For the whole period of three months we achieved:

INCREASE IN CLICKS

34%

IMPRESSION SHARE

30%

INCREASE IN WEB TRAFFIC

28%

How we did it

By implementing our strategy and continuing to optimize daily, we made considerable performance improvements with the Queen Mary University of London paid search and display campaigns. We began a remarketing campaign. Our adverts could target those users who have previously visited Queen Mary University of London site. We set up multiple ad groups with similar exact matching keywords and tailored ads with varying call to actions for the pre and post-clearing phase.

Regional Results

Since we began working with the School of Law, the department has seen some excellent results. Based on our PPC management and optimisation, we have achieved a significant increase in applications in their targeted countries compared to March last year.

 

  • 6,592,995 ad impressions
  • 92,000 clicks
  • 1.5 Average position
France
34%
Turkey
34%
Germany
24%
Switzerland
16%
Italy
21%

PROJECT DETAILS

CLIENT

Queen Mary University of London

CATEGORY

Pay Per Click Advertising

What our clients say​

Thrive on Digital has provided efficient and effective digital campaigns that have delivered on performance while offering a personable, professional and a responsive approach to client management.
– Petrova Lewis, Law Marketing Manager