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Digital Marketing Trends To Pay Attention To In 2019

In our last article, we have highlighted some applications of Artificial Intelligence in digital marketing that will accelerate your business like chatbots powered by AI is their ability to answer open questions.

Let’s look ahead to 2019 with other digital marketing trends

Voice Search Marketing

It is predicted that by 2019, 67 million of voice devices will be homes and offices across the United States alone. We all know that digital B2B marketing trends are constantly changing. How many consumers ask Alexa to play their favorite music? What the weather is for the day? Or the latest news? The technology of voice devices grows at a rapid pace, marketers should be incorporating voice search as part of their SEO strategy. A quick step in the right direction could be to use more natural language rather than thinking strictly about keywords. This way, you’ll be ready for the increased traffic coming from voice search.

Key takeaway: By 2020, half of all search queries will be voice-based. To get in front of this trend, think about the differences between text and voice search.

Google Ads

Google Ads continues to evolve but the days of simple PPC based on generically produced keywords will be gone. Many of Google’s latest features revolve around machine learning and customer-centric marketing.

For example, with Google’s new smart display campaigns, advertisers can present ads in almost all formats across the entire Google Display Network. Simply put, ads are reaching people during all stages of the buying cycle. From those just starting to show interest to those ready to take out their wallets. To do this, Google connects three optimisation technologies including automated bidding, automated targeting, and automated ad creation. By using targeting, these ads appear where they will get the most significant response for the most value.

Video (And Video Ads) Will Keep Growing Too

51% of executives under 40 reported making purchase decision after watching video

Marketers should consider adding video for their 2019 social media strategy. Some ways of doing this are by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos.
The native video ad form can boost your performance and to make your brand more engaging . We do not say it’s simple – but if you’re still not using it, it’s definitely worth taking a shot.

New marketing trends come to the surface year by year and the future of marketing is looking to become  more responsive, authentic and analytical. Do your research and adapt the best option for your business needs?

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Biggest marketing trends of 2019 – Friends or Foes? Let us know what you think – share and comment.

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