Content Marketing Tips for Your Service Business
The following excerpt is from Robert W. Bly’s book:
The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
Content marketing has become a major component of the marketing works but do you know what exactly content marketing is and how you can use it as a strategic approach to market your services online? In this post, we’ve provided some effective and actionable content marketing tips to take your performance up to the next level.
Distributing valuable, consistent and relevant content will attract a clearly defined audience and will drive profitable customer action.
A very accurate description is provided by Content Marketing Institute: “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.”
By using different type of marketing that involves the creation and sharing of online material such as articles, social media posts, case studies, infographics, videos, blogs – you create helpful, informative content designed to highlight your expertise.
Content that solves a problem
Have you ever asked yourself as a business owner why do people request your service?
It will be good to hear that the answer is because they have a problem that only you can solve.
Think about the problems you solve with the services you’re offering. This shows prospects that you’re the best person/company for their business needs.
Content marketing is viral marketing
Create helpful, interesting and informative content to share with your viewers. Well-written blog posts, insightful infographics and how – to videos that solve your website visitors’ problems are a great way to encourage sharing of behaviour.
Ask your visitors to share the content with their friends across social networks. In this way, your marketing messages get much wider distribution beyond their original audience.
Content is more than just the written word
People share valuable content with friends and colleagues even more readily than they do product or service information. So content is a very viral type of marketing and gets passed along more often than pure sales messages. Content marketing is a key factor in the success of your link building and SEO strategy too.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Not all content has to be an article, book or blog post. If you have the technical know-how, you can also create how-to videos, host a podcast or create infographics that highlight your expertise. Timely, relevant pieces that interest and engage your readers are the main ingredients of content marketing which will bring you sale.
Do your research and adapt the best option for your business needs?
Actionable tips and insights to build a memorable online brand.